Before the World Arrives

Make sure your business is ready for the global events happening around the world this summer.

This summer, an estimated 5 million visitors will move through host city corridors across the United States. They will eat, stay, spend, and engage with brands that are positioned to capture that moment.

Most brands operating in those corridors are not positioned.

Not because they do not see the opportunity. Because they have not yet answered the questions that determine whether an activation performs or simply costs money.

I have spent 25 years advising brands on global event activation across 40 events and 6 continents. I have seen what separates the brands that win in moments like this from the ones that watch the opportunity pass.

It comes down to three things. Clarity on what your brand can and cannot do. A plan that holds up under real pressure and a framework for measuring whether the investment actually returns.

Over the next two weeks I am going to share exactly what I know about this moment and what your brand needs before the world arrives.

This is the first of three briefs.

The brands that will win this summer are not the biggest brands. They are the most prepared ones.

I want to show you where you stand.

Take three minutes before Friday and complete my brand activation assessment. It will show you exactly where your brand stands right now and give you a clear path forward before the window closes.

More later on this week….

To Your Success,

Jayme :)